A rare whisky calls for exceptional craftsmanship
And the 50 year old Tamdhu deserved special treatment indeed.
Brand story
Tone of voice
Pack copy
Video script
Poem
One of the very rarest whiskies: a 50 year old Tamdhu. Bottled in a hand-blown glass decanter, collared in silver by the country’s finest silversmiths.
To bring this story to life I wrote lyrical copy for the packaging, website - and a finely-tuned poem as the voiceover for the Tamdhu 50 launch video.
The whisky sold out within 2 weeks of launch. It cost £16,000 a bottle. No I didn’t get to taste it.
“Write us a poem for the voiceover,” they said.
Fine grain
A poem for Tamdhu
Hushed rhythm of silver, glass and oak,
Felt not through years but generations,
Centuries even. A rhythm that yolks
One maker to the next, in veneration
Of a single craft through time. Feel it in
The heat of the fire, or catch it as a glint
Of memory. A song of origin
In the details, and in each detail a hint
Of time-worn skill. It’s a rhythm without flaws,
Each time sharpening to a point, then a pause.
This quiet moment when all falls into place,
The surest fit of practised craftsmanship,
When all effort becomes effortless grace,
And all time spent is nothing but the tip
Of timelessness. It is a moment felt
In the hands, then the heart, when the deep years
Of careful, frowning work begin to melt
In relief, finding beauty after fear.
‘So it hasn't been for nothing.’ That's all
A maker hopes for. To see their work brought
Into the world, to feel that moment fall
Into place. Satisfaction can't be taught –
It is a feeling worn smooth over time.
The fine grain of craft and beauty, entwined.