Brand strategy
Tone of voice
Product stories
Email and web copy

Tim Soar worked in fashion and music and hated his running gear, so he designed his own.

The difference: cutting-edge fabrics, intuitive design, pared-back style. And a whole lot of ambition. 

I brought the moments of running to life for each product, setting the direction of the brand. Cold mornings. Grey streets. Right gear. Get out there.