Brand workshops
Jargon-busting
Web copy

Open Banking has transformed what’s possible with money, from budgeting apps to all the cool stuff you can do on Monzo and Starling.

Open Banking sits in a web of regulatory frameworks and old-school, buttoned-up financial services apparatus. To cut through, I ran an in-depth brand workshop to get to the heart of why Open Banking matters. Then I articulated all of the complicated ins and outs and what-ifs on all the web copy for launch, writing for two very different audiences.

I was mostly successful at dodging jargon, acronyms and convoluted banking-speak. (For the record: I fought hard to change ‘regulated third-party providers’ to ‘providers’. No luck though.)