“Alexa, run human test”
Workshopped oddball ideas for a new channel.




Campaign creative
Writing for voice
Scriptwriting
The robots are among us, undetected. What better than a test run by Alexa and Google to hunt down these synths in our midst? That was the premise for the launch of a new series of hit TV show, Humans.
I worked with ScreenMedia and the in-house agency at Channel 4 to design an Alexa Skill for the launch of a new series of hit TV show Humans.
I co-wrote the script for the skill, including possible responses and multiple journeys. Things like: ‘What animal can you hear?’ [Indiscriminate rustling].
Want to play? Ask your speaker: “Start human test.”
It had 50k users in the first week and won 14 awards, including a D&AD Wood Pencil.