Combining function with brand

New bank. New voice. Lots of microcopy.

B app advert with someone holding a phone
B app home page with big B on pink background

Banking
App copy
Tone of voice
UX writing

 

I worked with Clydesdale Bank and Yorkshire Bank to develop in-app copy for a new banking app called B.

Copy had to be short, next-best-action based - without losing the brand voice. 

I worked with UX designers, internal stakeholders and other agencies to deliver all work on time.